Getting your content into Google Discover will give your business more opportunities to gain more target audiences. Therefore, you must seize these opportunities by trying to make your content appear on this platform. How to get your content in Google Discover?
There are several tips and tricks to optimize your content so it appears on Google Discover. The Google Discover content is not different from the SEO content. However, you must pay more attention to particular aspects to improve it.
Tips on How to Get Your Content in Google Discovers
You can follow these tips below to improve the opportunities for your content to appear on Google Discover.
1. Make Impressive Content
To make your content appear on Google Discovery, you must make it impressive. In consequence, you have to make sure that it meets particular characteristics, such as being readable, being able to answer readers’ questions, etc.
In addition, you need to know what your competitors did to make their content appear on Google Discovery by examining those content. After that, you can imitate their tricks.
It is also important to write content with relevant topics for your readers. These topics must also be popular subjects or trending topics in your niche. As an alternative, you can write content with evergreen topics.
Content with trending or evergreen topics has more opportunities to get in Google Discover. To make your content appear in Discover, it is also essential for the content to have a powerful title. However, you must not use a clickbait title since Google Discover doesn’t approve it.
2. Improve EAT
Content from websites that demonstrate EAT (expertise, authoritativeness, and trustworthiness) will have more chances to appear on Discover. It shows that Google Discover trusts content written by authors who are experts or have a background in the industry.
3. Provide Structured Data for Your Entities
Another tip on how to get your content in Google Discover is supporting its entities with structured data. One of the ways to meet this requirement is by providing much information about the entities of the content you write.
Moreover, you must well describe your content. By providing your content’s entities with structured data, search engines can use the data to quickly detect what the content is about.
4. Add High-Quality Images
Content with high-quality images will have more chances to get into Google Discover. Therefore, you need to put appealing and relevant primary images in your content. Moreover, these images must be large, at least 1200 pixels wide.
You can also add a video to your content. However, this video must look professional. It is also essential for this video to be engaging and attractive to watch.
5. Make Your Website Mobile-Friendly
If you want to have higher traffic from Google Discover, you must make your website mobile-friendly. For example, the website loads quickly and offers an excellent user experience.
Improving traffic from Google Discover will increase the chances of your business gaining more target audiences who, later on, can increase your profit. To get this achievement, you can follow the tips on how to get your content in Google Discover, such as improving content quality.