Apple is rolling out its Apple TV, Apple Music, and Apple Devices apps on Windows this week, marking the official launch after a preview phase last year.
With the preview tag removed, these apps aim to enhance the Windows experience for Apple users, thanks to collaboration between Apple and Microsoft.
While iTunes remains necessary for accessing podcasts and audiobooks, the new apps offer improved functionality and integration with Apple services.
The introduction of these apps, alongside an updated iCloud for Windows app, signals a shift away from iTunes for Windows users, as reported by MacRumors.
However, it's worth noting that these new Windows apps are currently only compatible with traditional x86-based PCs running Windows 10 or Windows 11.
Microsoft has collaborated closely with Apple to bring these apps to Windows, with the recent addition of iCloud Photos integration in Windows 11 further enhancing the cross-platform experience.