A recent attack on Israel by Hamas has brought the Boycott, Divestment, and Sanction (BDS) movement into the spotlight,
as people seek ways to encourage a ceasefire and support Palestinians during the escalating conflict.
it has now gained traction on social media platforms.
While a Pew survey conducted just last year revealed that approximately 84% of Americans had limited awareness of the roughly two-decade-old BDS campaign,
Brands like McDonald's, Domino’s Pizza, Burger King, and Starbucks have become targets due to various controversies.
People are using the hashtag #BDSMovement to name brands with ties to Israel and call for boycotts.
which some human rights experts and scholars now describe as apartheid.
BDS is a nonviolent global protest movement aimed at pressuring Israel's government to abide by international law and end its policies toward Palestinians,
The movement boycotts Israeli products, companies, cultural institutions, and even encourages artists to refrain from performing in Israel.
BDS demands the end of Israel's occupation of Palestinian territories, full rights for Palestinian citizens of Israel, and the right of Palestinian refugees to return to their homes.